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Event Details
Moderated by Amanda Walter
Panelists: John King, Lydia Lee, Jonathan Stern, Frank Doyle, Phil Woods April 25, 2012, 11:30 Registration and Light Lunch, 12pm – 1pm Discussion AIA SF, 130 Sutter Street, Suite 600 San Francisco

Accurately communicating design ideas is crucial for architects. How you present your design informs an impression that is often impossible to reverse. Whether built or unbuilt, your design story can be told in many ways and through many vehicles. Join us on April 25th when we turn the tables. A panel of clients, the press, bloggers and public stakeholders present their feedback about what has worked, hasn’t worked, what they’d really like to see. This interactive lunch-time event is your chance to learn new ways of getting your ideas understood – the first time.
John King is the urban design writer for The San Francisco Chronicle.
Lydia Lee is the managing editor of Remodelista, the influential interior design and architecture website. A longtime design and architecture writer, Lee previously served as the San Francisco editor for The Architect’s Newspaper.
Phil Woods, AIA, AICP is currently the Director of Physical & Environmental Planning, Physical Planning Design & Construction at University of California, Merced. Having positions with the Cities of Concord and City of Palo Alto along with experience as a practicing architect, Phil has had countless projects presented to him and will share some of those experiences.
Jonathan Stern directs the development group at the Port of San Francisco, negotiating public/private real estate development agreements on San Francisco’s piers and adjacent waterfront development. Mr. Stern’s projects include the implementation of large scale, mixed-use commercial, recreational and industrial projects. Currently Mr. Stern is leading the efforts to complete the Exploratorium at Piers 15 and 17, as well as negotiations for Lot A at ATT Park (seawall lot 337) and the Port’s site at Washington and The Embarcadero (seawall lot 351). Additionally, he is leading development partner solicitation efforts for Pier 70. Before joining the Port, Mr. Stern was principal at Bay Area Economics – an economic planning and real estate development consulting firm. At BAE he helped evaluate potential public/private development partnerships and provide market and real estate perspectives for sites throughout Northern California and beyond.
Frank Doyle is currently a Councilman for the Town of Tiburon and Founder & Creative Director for the Standingstone Group, brand design consultants. Formerly a Senior Creative Director at SGI.
Moderator Amanda Walter co-authored Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms | www.social-media-in-action.com and will have books available for signing.
http://www.presentingarchitecture.com/blog/2012/03/07/san-francisco-aia-seminar-series/
When & Where
130 Sutter St
#600
San Francisco,
CA 94104
Wednesday, April 25, 2012 from 11:30 AM to 1:00 PM (PDT)
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